Brief: Samsung requested to present Samsung S6 as a device for art lovers. ArtOfFeel campaign was created by Holler to allow everyone visiting select galleries to be an art critic and get a customized generated art based on what users like.
Result: We built an android application running on Samsung S6 that utilized NFC and iBeacons to detect location of user in gallery and present them with information about specific art they are interested in. The feedback as to what a user felt for each art piece was stored in backend which helped in generating a custom art piece for user at end of trip. The whole setup required building android application, a robust backend, a CMS for updating of art pieces and NFC information. A good analytics system was also integrated to get insights on usage of application during the event.
The application was launched in 3 museums including MOCA in Taipei (Taiwan), MMOMA in Moscow (Russia) and Leopold Museum in Vienna (Austria)